Gatekeeper in Media

what is Gatekeeper in media field ?

In today’s media environment, the role of a gatekeeper within journalism is critical. Gatekeepers ultimately construct and conduct what has published to the public, thereby determining what will become the public’s social reality and worldview. In recent years, the distinction between determining who the media’s audiences are and who the journalists are in today’s society has increasingly muddied. Because of the wide range of accessibility provided by social media, the distinctions between public opinion and journalistic news have blurred.

With today’s fast-paced and competitive media environment, these social media channels have seen a significant rise, creating outlets where anyone can be a journalist. So, why do we require gatekeeper journalists any longer? The public requires trustworthy, intelligent, and relevant news sources, prompting a push to de-regulate clickbait and fake news in the media.

Because of the high consumption rates of clickbait, fake news, and non-journalistic social media pages, gatekeeping journalists are in need. This is because professional journalists must assert control over news production, and audiences must have access to a regulated system for educational and topical news. It all boils down to the public’s desire for trustworthiness. The audience wants to know that what they are reading is accurate and honest, and because a journalist’s traditional role is to serve the public and uphold ethical standards, gatekeeping is still important in today’s diverse media environment.

The problem with journalism’s credibility and professionalism is that the majority of journalists must be able to uphold these standards in order to distinguish themselves from the overcrowded fake news and clickbait articles that dominate our media environment.

Audiences have grown accustomed to the fast-paced and competitive nature of breaking news, and they sometimes fail to recognize that what has published in the media is not always accurate and reliable. This can trap users in a social media environment, such as Facebook, where clickbait articles are currently available. If the audience is not well versed in the difference between fact and fiction, they will believe anything they hear in the public sphere.

More than ever before, it is critical to provide gatekeeping journalists with a secure environment in which they are not reliant on audience feedback. Gatekeepers require a media environment that distinguishes the relationship between journalists and the public while providing newsworthy, in-depth, and honest reporting.

The main goal of this research was to establish a baseline for measuring and conceptualizing the gatekeeping influence of professional news organizations’ social media editors. We relied on aggregated engagement statistics cause the fact that data on individual user engagement with news items is generally not available due to privacy concerns. We can use time series analysis to see when news items spread quickly on social media, and if this possible to predicted by certain events, by tracking these statistics over time.

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