How to write a professional blog?
‘Blogging’ has become very trendy nowadays. Some see it as a hobby while some are interested in creating a career in it. Writing a blog is very much different from normal writing. It requires certain skills to write a good blog or to do blogging.
Today, blogging has become a core part of digital marketing as well as content creation. But writing a blog is not a straight easy process as it looks especially if you have no interest in writing then, it can feel like a very boring and time-consuming process. Blogging has also undergone many modifications like SEO optimization, SEM input, social media content, etc. Today in this article, we will discuss what is the process of writing a blog that is crisp, interesting, and professional.
Step-1: Understand your demographics
Before you start writing a blog make sure that you understand your target audiences. Research and study well about your demographics. Focus on their, age, taste, preferences, cultural values, etc. All these points will help you to grasp the main tone and attitude of your blogging. While writing a blog, you must choose the right tonality because that will help you to deliver your message to your target audiences in a more effective way. Use a tonality that builds a repo between you and your reader, this way the reader will feel more connected to your blog. Choose your blog topics also according to your target audience’s preferences.
Step-2: Research Well
After choosing the right tonality and blog topic, you should do detailed research about the topic. Proper research will enable you to understand the blogging topic. Research is a very crucial; phase of writing a blog. In many scenarios, you will face a situation where you will need to write a blog about totally unfamiliar topics. In such cases, your research skills are your best friends. For doing detailed research don’t just rely on google, you should also utilize other platforms like youtube, Instagram, etc. for effective research.
Writing a blog with exact facts and information enhances its value to multi-folds. The readers also find it more credible and reliable because human psychology trusts numbers more than words. If you are blogging on literary and aesthetics topics, even then research helps you to get new inspirations.
Step-3: Frame an outline
When you are done with research and tonality selection then, the next step of writing a blog is to frame an outline of the blog. Through analyzing your research material, you will get an idea about how you want to present your blog. Choose appropriate outlines to make your blog more easily readable and understandable.
Make your blog scannable and easy to read. Add bullet points, don’t just write in long paragraphs which nobody likes to read. Blogging is a way of presenting content in such a way that readers compel to read it.
Step-4: Start writing
Yes, the most important of writing a blog! You have done your research, you have done brainstorming about the presentation, now it’s time to start writing your blog. Even if you feel that you are unable to write anything, just start writing. As you will start putting words out from your mind to your laptop, you will build a natural momentum over time.
Make sure that you use the right vocabulary and no jabbering. Also, try to use easy to understand language, don’t use complicated sentences to show off your strength in the language, after all the main purpose of blogging is delivering the writer’s message, not his or her vocab.
This makes your blogging more effective and accurate. Once you are done writing your blog, read it again as a reader. By putting yourself in the shoes of a reader, you will understand the effectiveness of the blog more. After writing a blog, editing is also very important.
Don’t hesitate to press backspace on the parts of your blog that you find vague and irrelevant. Look for grammatical and spelling errors. You can choose various apps for this purpose, there are various apps like Grammarly, AI grammar checker, etc. which you can use. Leave spaces and lines to make your blog more effective. Use highlight or bold features to emphasize important points while writing a blog. Make a table of content for the convenience of the reader.
SEO-optimized blogging is the most crucial part of writing a blog or any other content on online platforms. Try to make your blogging SEO favorable as much as possible.
The easiest way to make your blogging style SEO optimized is to use keywords. Divide your keywords into three parts- primary, secondary and tail keywords. Use primary keywords as your main priority while writing a blog. Use your keywords in 2% density, it is considered as most ideal density. Use your primary keywords in the meta description. Also try to use your keywords in your H1, H2, and H3 headings.
At last, practice makes a man as well as a woman perfect. Try to write as much as you can. Read a lot of books to strengthen your language skills and vocab. Follow what works for your target audiences and eliminate the part that doesn’t from your blogging style.
How to write a professional blog?